Vision & Background


In 2002 an initiative called ‘COEUR – standing for ‘Comepetence in EuroPreneurship’ was brought into being. The fathers of the idea, Matthias Eickhoff (Universitiy of Applied Sciences Mainz, Germany) and Andrew Turnbull (Robert Gordon University Aberdeen, Scotland) formulated their vision:

”We want to organise a conference, where students from different universities, meet in an open atmosphere of initiative, creativity and responsibility to learn with experienced entrepreneurs and to establish a common basis for the entrepreneurial future in a Europe of regions, forming a nucleus for development and change, a junction in a quickly developing European business-culture.“

Since then, the COEUR project started developing and realising learning opportunities in the European higher education area focusing on the generation of creative ideas for the European Market. In all COEUR education programmes, students from any discipline work together in intercultural and multi-competence teams in order to develop an entrepreneurial idea of a European scope by complementing their diverse backgrounds and personalities.

THE CONCEPT: All our education programmes follow a specific structure, that emerged throughout our experience in delivering numerous COEUR education programmes since 2004 as well as through parallel research activities.

C - Cooperate: To enable the most intensive use of the team members competences and abilities, participants are running through various team activties. Thereby, they experience a strong learning about themselves and their way of interacting with others.

O - Open: COEUR consciously separates and emphases a phase of pure divergence of students' creative thoughts, where ideas are generated and creative concepts are developed.

E - Evaluate: Consequently, the divergent phase of idea generation is followed by a phase of idea evaluation, where students receive various feedback from experts and entrepreneurs on their concepts.

U - Unite: Through intensive communication exercises, students learn to connect to their social surrounding and successfully present to most diverse audiences.

R - Report: Finally, participants communicate their final concept to an audience. Not only are the programmes famous for the creative concepts that emerged but also for the highly creative way of communicating them.