The Module

THE "COEUR  - BUSINESS CREATIVITY MODULE"

The Business Creativity Module (BCM) is a one-semester course that was developed between 2007-2008 with the financial support of the European Union and seeks to spread the COEUR spirit in the scope of an entire seminar that can be held at any higher education institution in the European Union.

The module can be delivered in a network of 3-5 European universities for undergraduate students of any discipline. On a purely virtual basis, participating students form multicultural groups of 3-4 students known as Creative Venture Teams (CVT) across these universities having preferably up to 15 students per institution and altogether about 40-70 participants as a recommended amount. The teams are challenged to develop an entrepreneurial idea – whether a product or a service -  that is valuable for the European market.

On a weekly basis a series of seminars and structured tutorials will be held locally for all participating students to assist with the understanding and formalisation of the creative process. The subjects covered at the seminars can be some or all of the following:

  • COEUR Introduction
  • Idea Generation and Business Creativity
  • European Culture
  • European Market
  • Virtual Team Building and Leadership
  • Market Research and Resource Assessment
  • Documentation and Presentation

Detailed seminar material for all listed subjects as well as further back-up material is part of the BCM manual.

During the course of the module, local lecturers are responsible to provide opportunities to meet venture capitalists, entrepreneurs or student entrepreneurs, what should be inspirational.

Furthermore a great part of the lectures should be taken to coach the CVT’s and receive direct feedback from the students on the status of their team work. Less input during classes in favour of a strong focus on coaching and advising the teams is essential.

A DVD-manual with teaching material (propositions) and further details on structure and delivery is available for institutions interested in delivering the module.

For all informations on how to participate in the module please see under "participation" or contact our team.

 

 

 

Partner

 

 

Coeur